[DOWNLOAD] ~ Planning the Canadian Introduction of the "New" Pantene * by John Kennedy ~ eBook PDF Kindle ePub Free
eBook details
- Title: Planning the Canadian Introduction of the "New" Pantene
- Author : John Kennedy
- Release Date : January 02, 2000
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 1532 KB
Description
Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, "The Global Introduction of the "New" Pantene Shampoo: Success in Taiwan" (9A99A038) must be used before this case.
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